New York may have wrapped their Fashion Week, but the six weeks of fall/winter 2013 shows kicked off in Stockholm in late January. Leading the pack was Marimekko, bringing its unique design point of view to the top fashion week of Scandinavia. The Finnish fashion and design house showed their collection “Art of Print Making – Colour for a Season”, led by Head of Fashion Design Noora Niinikoski.
“I am super excited to show our distinctive fashion, stemming from bold colours and patterns, on the top catwalk of Scandinavia. The Marimekko autumn/winter 2013 collection “Art of Print Making – Colour for a Season” reflects seasonal changes of the surrounding world. Autumnal weather patterns reveal aspects of intriguing beauty: highlights of colour against a grey background. Our design team was inspired by the clean geometry of the 1920s and 1930s art and its similarity with primitive folk art, and exuberant autumnal gardens. The designs, combining calm tones and vibrant accent colours, reflect a contemporary interpretation of Marimekko’s core – the art of print making”, says Noora Niinikoski, Marimekko’s Head of Fashion Design.
Marimekko’s autumn/winter 2013 fashion show took place at the Mercedes-Benz Fashion Pavilion in Kungsträdgården Park in central Stockholm. A link to the complete series of images is below for your reference.
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